Last September 24, 2014, the Marketing 111 students of the
Department of Entrepreneurial Marketing had a Seminar on E-commerce and Internet Marketing Essentials and Strategies. It was
being held at the Academic Complex, College
of Law, MSU, Marawi City.
The
said seminar was being organized by the Mktg 111 students of the section LM and
some of the active students of the other two sections. This seminar contains different
topics like Doing E-business in the ASEAN Community, E-Commerce on the Go: Its
Process and Application, Web Advertising through Social Media Marketing and
Careers in Digital Media, which were being shared from the four different
speakers, namely; Prof. Archie Lemuel Clark Velasco, Mr. Monju Khan, Ms.
Charmaine Xy-Zao O. Yape and Ms. Lovette Jam P. Jacosalem respectively.
From
the first speaker, I learned the process of setting up an online store. These
techniques involve establishing your online identity (BRANDING), building a
user friendly website, selecting an ISP to host your site, minimizing the risks
of e-commerce, accepting & managing payments and the most important is
promoting your site. Aside from that, I also learned the features of the common
elements of E-Commerce. These are the searchable catalogs, secure checkout,
customer support page and FAQs.
In engaging
social media marketing for small business, you must have to consider the strategy
of social media marketing. These are the 5C’s, such as, consistency, character,
content, connection and communication. These were some of the lessons that I learned
from Ms. Charmaine Xy-Za O. Yape. Aside from that, Ms. Lovette Jam shared to us
or teaches us on applying digital media to sell and promote products to our
desired target markets.
This
was such a big opportunity for us especially we are into a business course. From the four
different guest speakers, I have learned different lessons that could help me
start my career in establishing online business. I have learned that in order
your online business will be effective, we should sell high differentiated
products, choose the right domain and the right keyword for your sites. In addition
to it, we must also identify our clear marketing goals so that we can figure
out what potential customers need to know before buying from your site. Aside from
the most exciting part of it is the career in digital media in which it focused
not only in how good are you in designing arts but whatever fields you are into
will be accepted by this career. Like marketing and advertising, development,
management and others field that will be suited in this career.
As what Tim Berner- Lee says that “much is to
be exploited by marketers if they only see information as a resource”.
That is why, this seminar is such a big opportunity for us to
be more enlightened and gain some information that might be a great help for us
by applying those information for us to become a successful entrepreneurs
someday.
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